Mission
To report the truth simply.
Vision
To build an accessible media platform that empowers readers through simple, selective, and fact-based reporting.
Our Story
Legacy media has polarized America into a state of confusion and conflict by pushing agendas rather than reporting the truth.
Our solution to this problem was to build an independent platform that would cover important news simply and thoroughly, without influence from big corporations or political parties.
Upward News was founded in 2020 by a small team of young Americans passionate about helping the country move past division and toward unity.
We believe that independent, ethical journalism is critical for the protection of our freedom. That’s why we’ve developed core values to guide us in our mission.
Our Core Values
Integrity
You are the priority: Contrary to the mainstream media, we are not beholden to special interests or agendas. We report the truth with verified research and sources – even if unpopular.
We are neutral: Upward News employees cannot accept money from organizations with a history of lobbying or political activity. To maintain integrity, Upward News asks employees to disclose any conflicts of interest that may infringe upon our commitment to reporting the truth.
Sources: All quotes, videos, articles, photos, and other ideas or forms of content that are not our own are always recognized accordingly. We aim to avoid anonymous sources but are willing to make exceptions when a source is threatened with harm or retaliation.
We choose ethical sponsorships: Our sponsors play an integral role in supporting our work at Upward News and have no influence or sway in our content or writing. When we select our sponsors, we ensure that they share our core values and have our audience’s best interest at heart. Sponsors connect the Upward News community with reliable and trustworthy products, people, services, and movements.
Accuracy
Truth: We ensure that all our content is fact-based and accurate. We promise to bring you the truth in a world of growing misinformation.
Sensationalism: We do not hyperbolize or exaggerate content to sensationalize stories or omit pertinent information.
Corrections: If it is ever the case, we pledge to retract and correct anything proven false.
Minimalism
Selective reporting: The legacy media floods consumers with information. We don’t. We are selective in our reporting to help you cut through the noise, covering pertinent stories while avoiding sensational and over-reported ones.
If a mainstream outlet adequately covers an important story, we will not repeat that coverage but instead, send you their way.
Simplicity: Our goal is to be concise and avoid overloading our readers with unimportant details. However, we edit responsibly.
Clarity: We do not omit relevant information. Any quote, screenshot, or video clip we share will preserve the integrity and meaning of the original source. Our editing is meant to clarify, not mislead.
If you ever witness a deviation from our code of ethics, we encourage you to reach out directly. We acknowledge the importance of accountability and will address concerns promptly.
How We Work
Upward News is produced by a few writers, an editor, and some help from video editors and graphic designers.
We’re a small but highly passionate team of young Americans using our spare time to research, write, edit, and produce content that’s changing this country for the better.