What exactly did Boston Children’s Hospital do? Last week, after receiving much backlash, Boston Children’s Hospital (BCH) erased all traces of one of its videos titled “What happens during a gender-affirming hysterectomy?” The video featured child-gynecologist Frances Grimstad, who, in the archived video, promoted the surgical carving and removal of a woman’s uterus and other reproductive organs.

This is not an isolated incident. Grimstad’s video was part of a series of 90 YouTube videos to reach children and promote the surgeries BCH offers. For years, the children’s hospital has advertised to children and families, promoting:

• The injection of large doses of hormones to suppress menstruation in young girls and testosterone in underage boys.
• Chest reconstruction and breast augmentation for children 15 years old or older.
• The surgical mutilation of children starting at 17 years old (raised to 18 this week).

Why this matters: More than ever, children are key targets in a marketing campaign promoting transgender ideology. Increasingly, leftist-funded advertising campaigns are reaching children, which promote mutilation, sterilization, and chemical castration. These campaigns have resulted in a sharp rise in the number of transgender individuals, as now more than 1.4 million Americans reportedly identify as transgender—the largest share being among ages 13 through 19.

Zoom out: As a result of the growing discussion surrounding transgenderism, individuals who were influenced by marketing campaigns like BCH’s are increasingly speaking out. In a growing counter-offensive marketing campaign called the “Detransition Movement,” formerly-transgender individuals are warning children of their regret regarding their decision to gender transition.