Two Weeks After Launch, CNN+ Comes Crashing Down
After Trump left office, the news network lost nearly 50% of its target audience during prime-time hours.
Editorial Team
April 13, 2022
Photo by Maria Oswalt / Unsplash
Background: In late March, CNN announced CNN+, a subscription streaming service that would combine live news coverage, on-demand content, and interviews. They wanted to become the Netflix for news.
Two weeks later: CNN+ is reportedly seeing fewer than 10,000 daily users. According to Axios, $300 million has already been spent promoting the platform, and substantial budget cuts have been panned.
Chris Wallace is "having daily breakdowns" over the “miserable launch” of CNN+. Wants a "CNN show or is threatening to walk" they go on. "He is having staffers count how many times a day his promo is playing.”
After Donald Trump left office, CNN lost nearly 50% of its target audience during prime-time hours.